• 168 million people (60% of the population) are familiar with the term "Podcasting"
• 40% of the population (112 million people) have listened to a podcast
• 67 million people (24% of the population) have listened to a podcast in the last month
• 56% of podcast listeners are men, while  44% are women
• Podcast listeners are highly educated, ranking above the national average for college degrees and grad school
• Podcast listeners are affluent, earning $10K more than the national average

* Get more statistics from Edison Research. CLICK HERE.